In doing so, KingВ has partially allayed fears that its revenues are overly reliant on Candy Crush Saga, which has consistently occupied top positions on the worldwide Top Grossing charts on both the App Store and Google Play since its launch in 2012. The launch of CCSS is an important milestone for the company: King had already proved with games outside of the Candy Crush universe - such as Farm Heroes Saga, Bubble Witch 2 Saga, and Pet Rescue Saga, which are, at the time of this writing, at positions and #12, #21, and #25 on the App StoreвЂ™s Top Grossing chart (US / iPhone), respectively - that it can create successful mobile gaming franchises independent of Candy Crush.

KingвЂ™s stock price has climbed steadily upward since the launch of CCSS, having increased by 21% since November 11th to $16.76 at the time of this writing. The game ascended the Top Downloaded charts worldwide almost immediately, reaching #1 in the US on iPhone the next day, thanks in part to a massive, multi-channel launch campaign that included publicity stunts in both New York and London, a saturation initiative on Facebook that reached 100 million people in 7 countries on the first day of the launch, aВ TV commercial that will run in 20 countries up through Christmas, and outdoor ads aimed at commuters in select cities.Д¬andy Crush Soda Saga converted this exposure into significant revenues: as of this writing, the game is #5 or higher on the App StoreвЂ™s Top Grossing overall chart in 46 countriesВ on the iPhone (including the US,В where it is #4) and is #5 or higher in Google PlayвЂ™s Top Grossing overall chart in 21 countries (including the US, where it is #3).

On Tuesday, November 11th, King Limited globally launchedВ its latest mobile match-3 game, Candy Crush Soda Saga (CCSS).

Candy crush soda